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CRM Software

Pipedrive

Pipeline-first sales CRM built for small and mid-sized teams to close deals.

★★★★☆4.3 on G2 (3,021+ reviews)

Overview

Pipedrive is a pipeline-centric CRM designed by salespeople for salespeople: its signature is a drag-and-drop visual pipeline that makes deal stages and next actions obvious. It layers in email sync with templates, workflow automation, and an AI sales assistant, with add-ons like LeadBooster for prospecting. It targets small and mid-sized B2B teams that want an intuitive, activity-driven CRM without enterprise complexity, though advanced features and add-ons raise the true cost as you scale.

Best for: Small and mid-sized B2B sales teams that want a pipeline-first CRM without enterprise complexity.

Key features

Customizable drag-and-drop visual pipelines
Email sync with templates and scheduling
Workflow automation builder
AI sales assistant with deal recommendations
Activity and goal tracking
Reporting and forecasting dashboards
LeadBooster prospecting add-on

Pricing

PlanPriceIncludes
Essential$14
per user/mo, annual
pipeline and deal management
Advanced$29
per user/mo, annual
email sync, automation
Professional$59
per user/mo, annual
AI assistant, e-sign, forecasting

Pricing changes often. Verify current pricing on the vendor site before you buy.

Pipedrive demo

Pros and cons

Pros

  • Intuitive, visual, and fast to set up
  • Strong pipeline and deal management
  • Large integration marketplace

Cons

  • Advanced features locked behind higher tiers
  • Add-ons like LeadBooster raise true cost
  • Reporting lighter than enterprise CRMs

Integrations

SlackGmailGoogle DriveMailchimpZapierMicrosoft TeamsZoom

Top Pipedrive alternatives

Links

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Reviewed July 2026. Data compiled from public sources; ratings via G2.