Sales Sequencer

A sales sequencer that knows when to stop.

Anyone can send step 4 on day 6. The hard part is not sending it: because they replied on LinkedIn, booked a meeting, or bounced. Salesgear sequences run email, calls, and LinkedIn tasks with research in every step, and stand down the moment the prospect answers.

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Empowering 1,000+ sales leaders and representatives to build a stronger sales pipeline.

A/B variants per step, scored per variant

0-180

days of delay control on every step

117

trigger combinations: 13 events x 9 actions

auto-stop signals: reply, meeting, bounce, opt-out

One step

What a single sequence step carries, and when it refuses to fire

The intelligence is per step: variants, conditions, threading, timing. And the best step is the one smart enough not to send.

The step that fired

Email · day 6 · Priya Nair, Northwave

Sent

Step 4 · emailVariant B of 5 · scored separately

ThreadSend as reply · stays in the original thread

ConditionIF industry contains fintech, different opener

Spintax3 phrasings rotate, no two sends identical

TimingDay 6 · prospect's timezone · your sending window

Pre-send checkEligibility re-verified the moment it sends

The step that refused

Call task · day 8 · same sequence

Step 5 · call taskNever created

WhyPriya replied to the LinkedIn message on day 5

Email stepsCancelled too, all channels stand down

The replyWaiting in the unified inbox, tagged positive

Your partAnswer a warm reply, not send follow-up #4

The builder

Every step type, every control, every rail

LinkedIn stays a rep task on purpose: the sequence orchestrates the touch, a human makes it. Everything else runs itself.

The steps

Automatic and manual email

Calls, with a generated script per contact

LinkedIn as rep tasks: view, connect, message, InMail

SMS and WhatsApp messages

Custom tasks with notes

One Deep Research step that personalizes the rest

The controls

5 A/B variants per step

Conditional blocks: IF, ELSE IF on any field

Spintax variation inside every variant

Send as reply or as a new thread, per step

Per-step timezone and 0-180 day delays

Named schedules with per-day sending windows

The safety rails

Stop on reply, on email and on LinkedIn

Stop when a meeting gets booked

Bounce stops the contact, protects the domain

Opt-outs enforced platform-wide

Missing merge tokens block the send, not embarrass you

Eligibility re-checked at send time, not enroll time

The stop engine

Restraint is the feature nobody demos

Every follow-up sent after a reply costs you credibility. The sequence stands down the moment the prospect answers, on any channel.

Cross-channel awareness: a LinkedIn reply stops the email steps, an email reply stops the LinkedIn tasks.
Meeting booked means mission accomplished: the sequence completes instead of nudging someone who already said yes.
Eligibility re-checked at send time: a contact who opted out an hour ago does not get the email that was scheduled yesterday.

Stands down when

Reply received · email

Remaining steps cancelled for this contact

Reply received · LinkedIn

Email follow-ups stop too, channels share state

Meeting booked

Sequence marked complete, mission accomplished

Hard bounce detected

Contact moved to bounced, no retry anywhere

Out-of-office reply

Follow-up pushed out by the days you set

Opt-out clicked

Suppressed for every rep and every sequence

Triggers

13 events, 9 actions, zero code

Sequences handle the plan. Triggers handle the moment: an if-this-then-that engine wired to everything that happens in your outreach.

The hot-lead bell

Email opened 3xNo reply yetCreate call taskSlack the owner

Interest without a reply is a call waiting to happen. The trigger makes sure it does.

The visitor catch

Website visitedPricing pageAdd to sequenceTag: warm

A visit is a raised hand. It lands in a sequence within minutes, not next Monday.

The connection follow-through

LinkedIn connection acceptedUpdate stageCreate message task

An accepted connection is a window. The rep gets the task while it is open.

The research step

One step that writes all the others

Put a Deep Research step first and every downstream email, LinkedIn task, and call script is written per contact from 100+ sources, in your seller's voice.

Approval queue or autopilot: review every contact's messages before they go, or let it run once you trust it.
Regenerate with instructions: tell it what to change, per step or per contact, and the whole thread rewrites.
The research is inspectable: every claim in every message traces back to its sources.

Approval queue

Priya Nair · VP Sales · Northwave

4 messages generated from research · awaiting approval

Review

Arjun Mehta · Head of RevOps

Research done · wedge: 11 SDR roles opened

Review

Autopilot sequences

Generate and send without the queue, once you trust it

Auto

Approval queue

Edit, regenerate with instructions, or reject per contact

Yours

The difference

A cadence tool vs a sequencer with judgment

Salesgear

Typical cadence tool

01Personalization

Deep Research step writes per contact, from 100+ sources

One template, a first-name token, and hope

02Stopping

Reply, meeting, bounce, or opt-out stops it, across channels

Contact replies, follow-up #4 sends anyway

03Message logic

IF and ELSE IF conditions inside one message

Duplicate the sequence per segment

04Testing

5 variants per step, scored per variant

Change the template, forget what changed

05After the reply

One unified inbox for every channel's replies

Check email, then LinkedIn, then the CRM

Comparing sequencers? Salesgear vs Outreach, vs Salesloft, or see how the channels work as one.

Around the sequence

The sequence is the spine, not the whole body

Research every contact

The Deep Research step reads 100+ sources per contact and writes every downstream touch.

See Deep Research

Land in the inbox

Every send is validated, paced, and watched. Deliverability is enforced by default.

Deliverability optimizer

Pick up the phone

Call steps come with scripts, recording, transcripts, and AI summaries built in.

See the dialer

FAQ

The sales sequencer, answered

What step types can a sequence include?

Automatic and manual emails, calls with generated scripts, LinkedIn actions as rep tasks (view profile, connect, message, InMail), SMS and WhatsApp messages, custom tasks, and a Deep Research step that personalizes everything downstream. One sequence, every touch.

When does a sequence stop on its own?

Four signals stop it automatically: a reply on email or LinkedIn, a booked meeting, a bounce, and an opt-out. A reply on one channel stops the others too, so nobody gets a chirpy follow-up email after they already answered you on LinkedIn.

Can I A/B test steps?

Up to 5 variants per step, with sent, open, click, and reply rates broken out per variant, so the winner is a number, not a hunch. Spintax adds variation inside each variant so no two sends read identically.

Do follow-up emails go in the same thread?

Your choice, per step: send as reply keeps the follow-up in the original thread, send as new thread starts fresh with its own subject line. Threaded follow-ups read like a human checking back in, which is usually what you want.

Can one message adapt to different contacts?

Yes, two ways. Conditional blocks change the copy inside one message with IF and ELSE IF rules on any field (equals, contains, is set). And a Deep Research step generates fully personalized content per contact, with an approval queue or full autopilot.

What are triggers?

An if-this-then-that engine for outbound: 13 events (email opened, clicked, replied, bounced, LinkedIn reply, connection accepted, website visited, call logged, and more) crossed with 9 actions (add to sequence, complete sequence, create task, update stage, add tag, send a Slack notification, and more). Over a hundred combinations, no code.

Build a sequence that earns its silence

Add a research step, set the rails, and watch it stop the moment someone answers. Free account, no credit card.

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