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CRM Software

HubSpot CRM

All-in-one CRM that scales from a generous free tier to a full revenue platform.

★★★★☆4.4 on G2 (13,600+ reviews)

Overview

HubSpot CRM is the most widely adopted SMB and mid-market CRM, built around a free core that expands into marketing, sales, and service hubs on the same customer record. Reps get visual deal pipelines, email tracking and templates, meeting links, and call tracking, all inside one clean interface. The free tier drives its enormous install base, but sequences, automation, and advanced reporting unlock at Professional, where per-seat pricing and onboarding fees climb steeply. Best for teams that want to consolidate the whole revenue stack in one vendor.

Best for: The pick when you want CRM, marketing, and service consolidated in one platform that scales from SMB to mid-market.

Key features

Visual deal and pipeline management
Email tracking, templates, and sequences
Meeting scheduler and call tracking with conversation intelligence
No-code workflow automation
Unified record across marketing, sales, and service
Breeze AI for email and workflow drafting
Large app marketplace

Pricing

PlanPriceIncludes
Starter$7
per seat/mo, annual
templates, 500 calling min, basic pipeline
Professional$90
per seat/mo, annual
sequences, automation, advanced reporting
Enterprise$150
per seat/mo, annual
playbooks, forecasting, predictive scoring

Pricing changes often. Verify current pricing on the vendor site before you buy.

HubSpot CRM demo

Pros and cons

Pros

  • Generous free tier and fast time-to-value
  • Whole revenue stack on one customer record
  • Strong ease of use and huge integration marketplace

Cons

  • Costs escalate sharply at Professional and Enterprise
  • Mandatory onboarding fees on higher tiers
  • No native prospect database

Integrations

GmailOutlookSlackSalesforceZoomLinkedIn Sales NavigatorStripe

Top HubSpot CRM alternatives

Links

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Reviewed July 2026. Data compiled from public sources; ratings via G2.