
Keap
All-in-one CRM and marketing automation platform for small businesses.
Overview
Keap, formerly Infusionsoft, combines a CRM with powerful marketing automation aimed at small businesses and solopreneurs. Its visual Automation Builder chains lead capture, email and SMS follow-up, and pipeline stages into hands-off campaigns, with payments and e-commerce hooks built in. That power comes with a steep learning curve and a flat account-based price that stacks up with extra users, SMS, and implementation fees. Best for small teams that want CRM and marketing automation in one place.
Best for: Worth the account-based price if you are a small business or solopreneur wanting CRM and marketing automation in one place.
Key features
Pricing
| Plan | Price | Includes |
|---|---|---|
| Keap | $249 per account/mo, annual | 2 users, CRM plus marketing automation |
| Custom | Custom quote | larger capacity and users |
Pricing changes often. Verify current pricing on the vendor site before you buy.
Keap demo
Pros and cons
Pros
- Powerful visual automation
- True all-in-one: CRM, email, SMS, payments
- Strong lead follow-up
Cons
- Steep learning curve
- Costs stack with users, SMS, and implementation fees
- Overkill for simple pipeline needs
Integrations
Top Keap alternatives
Links
Comparing Keap with Salesgear?
Salesgear bundles verified data, a 95% mobile dialer, and AI research in one seat.
See how Salesgear comparesReviewed July 2026. Data compiled from public sources; ratings via G2.