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CRM Software

Keap

All-in-one CRM and marketing automation platform for small businesses.

★★★★☆4.2 on G2 (1,400+ reviews)

Overview

Keap, formerly Infusionsoft, combines a CRM with powerful marketing automation aimed at small businesses and solopreneurs. Its visual Automation Builder chains lead capture, email and SMS follow-up, and pipeline stages into hands-off campaigns, with payments and e-commerce hooks built in. That power comes with a steep learning curve and a flat account-based price that stacks up with extra users, SMS, and implementation fees. Best for small teams that want CRM and marketing automation in one place.

Best for: Worth the account-based price if you are a small business or solopreneur wanting CRM and marketing automation in one place.

Key features

Drag-and-drop Automation Builder
CRM with lead capture
Email and SMS marketing automation
Sales pipeline management
Payments and e-commerce hooks
Appointment scheduling
Landing pages and forms

Pricing

PlanPriceIncludes
Keap$249
per account/mo, annual
2 users, CRM plus marketing automation
CustomCustom
quote
larger capacity and users

Pricing changes often. Verify current pricing on the vendor site before you buy.

Keap demo

Pros and cons

Pros

  • Powerful visual automation
  • True all-in-one: CRM, email, SMS, payments
  • Strong lead follow-up

Cons

  • Steep learning curve
  • Costs stack with users, SMS, and implementation fees
  • Overkill for simple pipeline needs

Integrations

QuickBooks OnlineZapierGmailOutlookShopifyWooCommerceWordPress

Top Keap alternatives

Links

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Reviewed July 2026. Data compiled from public sources; ratings via G2.