ZoomInfo
Enterprise B2B data and go-to-market intelligence platform with intent and enrichment.
Overview
ZoomInfo is the category-defining enterprise data provider, combining one of the largest B2B contact and company databases with buyer intent, technographics, org charts, and workflow automation. Its GTM and SalesOS tiers bundle enrichment, intent signals, and a light engagement layer, while data hygiene and CRM enrichment run through platform APIs. Coverage and depth are best in class, especially for US enterprise accounts, but pricing is quote-only, contracts are annual, and the platform is heavy to administer. Best suited to enterprise revenue teams with RevOps to run it, though a newer ZoomInfo Lite targets smaller teams.
Best for: The pick when an enterprise revenue team needs the deepest US B2B data, intent signals, and RevOps muscle to run it.
Key features
Pricing
| Plan | Price | Includes |
|---|---|---|
| ZoomInfo Lite | Custom free, paid from quote | small-team entry |
| Professional / Advanced / Elite | Custom annual, quoted | seats plus credits, intent |
Pricing changes often. Verify current pricing on the vendor site before you buy.
ZoomInfo demo
Pros and cons
Pros
- Deepest and broadest US B2B coverage in the category
- Rich intent, technographic, and org-chart layers
- Mature enterprise integrations and enrichment APIs
Cons
- Expensive with opaque, negotiated annual contracts
- Heavy to administer; overkill for small teams
- Phone and mobile accuracy varies by segment
Integrations
Salesforce
HubSpot
Microsoft Dynamics
Salesloft
Outreach
Marketo
SlackTop ZoomInfo alternatives
Links
Comparing ZoomInfo with Salesgear?
Salesgear bundles verified data, a 95% mobile dialer, and AI research in one seat.
See how Salesgear comparesReviewed July 2026. Data compiled from public sources; ratings via G2.