
Apollo.io
All-in-one prospecting database plus sequencing at self-serve prices.
Overview
Apollo bundles a 270M-plus contact B2B database with a full engagement layer: email sequences, a dialer, LinkedIn tasks, meeting scheduling, and light deal tracking. Its disruptive move was pricing, with a generous free tier and self-serve plans far below Outreach and Salesloft, which made it the default for startups and SMB outbound teams. Data quality varies by segment and email deliverability requires care, but as a single tool covering find them and reach them, it is the volume leader.
Best for: Startups and SMB or mid-market teams that want the contact database and engagement layer in a single tool.
Key features
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 per user/mo | limited credits |
| Basic | $49 per user/mo, annual | more credits, intent |
| Professional | $79 per user/mo, annual | dialer, advanced reports |
| Organization | $119 per user/mo, annual | SSO, advanced security |
Pricing changes often. Verify current pricing on the vendor site before you buy.
Apollo.io demo
Pros and cons
Pros
- Unmatched price-to-capability ratio
- Database and engagement in one product removes tool sprawl
- Fast self-serve onboarding
Cons
- Data accuracy inconsistent outside US tech segments
- Shared sending infrastructure can hurt deliverability at scale
- Support and admin depth thinner than enterprise rivals
Integrations
Top Apollo.io alternatives
Links
Comparing Apollo.io with Salesgear?
Salesgear bundles verified data, a 95% mobile dialer, and AI research in one seat.
See how Salesgear comparesReviewed July 2026. Data compiled from public sources; ratings via G2.