Building a 10X outbound engine

Growth is extremely important in SaaS companies. But it’s hard.  Very hard. Especially outbound.  How do we get our heads wrapped around a 10X outbound growth engine?  Before we get to outbound lead generation, let’s understand painkiller and vitamin businesses. There are 2 types of businesses – Painkiller (High Demand, commoditized) and Vitamins (Good to

7 Touches that Lead to a Sales Closure

Sales touchpoints are all those routes through which prospects or customers can communicate with an organization and form, maintain or change their opinion about the organization or a brand. At these touchpoints, they may simply request or deliver information, or may actually make a purchase. In its essence, a touchpoint is an experience. The quality

Best Interval Between Your Sales Follow Ups

“I have sent you more than 15 emails so far. Why didn’t I receive a response yet?” Do your sales people send follow-up emails like this to your prospects?  If that’s the case, then there is a long learning curve ahead for them.  Here’s a simple question- what is common between David Ogilvy, Zig Ziglar,