Every business worth its salt knows that a non-existent lead generation channel means doom. There are two types of leads that businesses get- inbound and outbound. Inbound leads are prospective customers who knock on your doors because they have heard about you through a blog, a PR article, or listened…
Unlike in real life, where the purpose of a breakup is to end a relationship, break up emails have precisely the opposite objective. Break up emails are the last attempt to re-engage a prospect. The reason is hardly difficult to understand. With a median ROI of 122% (Source), email marketing is extremely rewarding. No way…
90% of US customers find personalized marketing content to be extremely attractive, and are more likely to convert when their needs are discussed in your communications. If your marketing strategy isn’t data-driven, then you are depending on your hunch, that’s not a smart business strategy. Most marketers are slowly shifting to relying on using data…
Sales touchpoints are all those routes through which prospects or customers can communicate with an organization and form, maintain or change their opinion about the organization or a brand. At these touchpoints, they may simply request or deliver information, or may actually make a purchase. In its essence, a touchpoint is an experience. The quality…
If you’re a marketer looking for proven cold email tips to increase your reply rate, you’re not alone. Most marketers have to battle the frustration of poor response rate to cold emails. All your efforts of collecting email addresses of potential clients and chalking out the right cold email strategy can go down the drain…
Follow-up emails are important, but not always easy to write. About one out of every three people on your sales team may find follow-up the most challenging activity. But it’s a fact that you need to send a follow-up email when your earlier email didn’t get the response you wanted. The question is: what kind…
Your salesperson has done ample research on the prospect. Your product is exactly what the organization is looking for, and the salesperson has even managed to get on a call with the prospect. The prospect did express mild interest, so you decide to send him a few case studies of your product. The next step…
Do you know what is the simplest formula to increase sales? Follow-ups. It is so essential to your sales plans, but largely ignored. Salespeople do not want to come across as pushy by asking their prospects over and over again. While no one likes being sold to, salespeople need to understand that picking up the…
An estimated 306 billion emails were exchanged per day in 2020 (Source). Given such a huge number of emails crowding the inbox, it’s very difficult to get your prospect’s attention unless you work with a well-thought out email marketing strategy. Thankfully, empathy remains one of the few sureshot ways of improving your email response rates.…
“I have sent you more than 15 emails so far. Why didn’t I receive a response yet?” Do your sales people send follow-up emails like this to your prospects? If that’s the case, then there is a long learning curve ahead for them. Here’s a simple question- what is common between David Ogilvy, Zig Ziglar,…