Sales Tools/Sales Engagement Platforms/Groove
Groove logo
Sales Engagement Platforms

Groove

Salesforce-native sales engagement, now the execution layer of Clari's revenue platform.

★★★★★4.7 on G2 (2,900+ reviews)
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Overview

Groove built its reputation as the most Salesforce-native engagement platform: flows, dialer, and activity capture all read and write Salesforce directly, with no shadow database. That made it the favorite of Salesforce-heavy industries like SaaS, financial services, and real estate. Acquired by Clari in 2023, it now serves as the prospecting and execution layer alongside Clari's forecasting and conversation intelligence.

Best for: Salesforce-first orgs that refuse to run a shadow-CRM engagement tool alongside their system of record.

Key features

Salesforce-native architecture, no data copy
Flows: multichannel sequences with email, call, LinkedIn steps
Omnidialer with local presence and voicemail drop
Automated activity capture to Salesforce
Spaces for account-based collaboration
Works inside Gmail, Outlook, and Salesforce
Revenue analytics via Clari

Pricing

PlanPriceIncludes
PlatformCustom
per user/mo
sales-quoted

Pricing changes often. Verify current pricing on the vendor site before you buy.

Groove demo

Pros and cons

Pros

  • Best-in-class Salesforce fidelity and activity capture
  • Consistently top-rated on G2 for usability
  • Bundled with Clari forecasting and CI

Cons

  • Salesforce required; useless without it
  • Post-acquisition roadmap tilts enterprise
  • No native prospect database

Integrations

SalesforceGmailOutlookLinkedIn Sales NavigatorClariZoomSlack

Top Groove alternatives

Salesgear logo
Salesgear Editor's pick
Groove is engagement locked to Salesforce; Salesgear works standalone, brings its own verified data and dialer, and syncs two ways with your CRM.
Salesloft logo
Salesloft
Enterprise revenue orchestration platform built around multichannel cadences.
Outreach logo
Outreach
Enterprise sales execution platform for sequencing, deal management, and forecasting.
Mixmax logo
Mixmax
Gmail-native engagement with sequences, scheduling, and workflow automation.

Links

Official site

Comparing Groove with Salesgear?

Salesgear bundles verified data, a 95% mobile dialer, and AI research in one seat.

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Reviewed July 2026. Data compiled from public sources; ratings via G2.

© 2026 Aptare Technologies Pte. Ltd.