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Cold Email Software

GMass

Mass email and cold outreach, run right inside Gmail.

★★★★★4.7 on G2 (1,270+ reviews)

Overview

GMass is a Chrome extension that turns Gmail into a mass-email and cold-outreach tool with mail merge, follow-up sequences, and tracking. It suits solo senders, marketers, and small sales teams that want to run campaigns natively in Gmail without a separate ESP. It is tied to Gmail and Workspace, so deliverability is capped by Gmail limits and there is no Outlook or multichannel path.

Best for: Solo senders and small teams who live in Gmail and want to run cold email there natively, no separate ESP required.

Key features

Mass email inside Gmail
Mail merge from Google Sheets
Automated follow-up sequences
Open and click tracking
A/B testing and polls
Email verification on higher tier
GMass API and webhooks

Pricing

PlanPriceIncludes
Standard$29.95
per month
unlimited emails, mail merge
Premium$39.95
per month
follow-ups, A/B testing
Professional$59.95
per month
unlimited verifications

Pricing changes often. Verify current pricing on the vendor site before you buy.

GMass demo

Pros and cons

Pros

  • Lives inside Gmail with near-zero learning curve
  • Unlimited emails, contacts, and campaigns
  • Strong Google Sheets integration

Cons

  • Tied to Gmail and Workspace, no Outlook
  • Deliverability capped by Gmail limits
  • Lacks deeper multichannel and CRM workflow

Integrations

GmailGoogle SheetsZapierSalesforceHubSpotSMTP services

Top GMass alternatives

Links

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Reviewed July 2026. Data compiled from public sources; ratings via G2.