Apollo.io

All-in-one prospecting database plus engagement at self-serve prices.

★★★★★4.7 on G2 (9,300+ reviews)

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Overview

Apollo bundles a 270M-plus contact B2B database with a full engagement layer: email sequences, a dialer, LinkedIn tasks, enrichment, and intent data. Its disruptive move was pricing, with a generous free tier and self-serve plans far below ZoomInfo, which made it the default database for startups and SMB outbound teams. Data quality varies by segment and mobile-number accuracy trails phone specialists, but as a single tool covering find them and reach them at low cost, it is the volume leader among self-serve data providers.

Best for: Startups and SMB to mid-market teams that want database plus engagement in one affordable tool.

Key features

270M-plus contact database with intent data

Email and phone enrichment with CRM healing

Multichannel sequences: email, calls, LinkedIn tasks

Built-in dialer with recording

Chrome extension for LinkedIn prospecting

Buying intent signals and scoring

AI email writing and workflow automation

Reporting and A/B testing

Pricing

Plan	Price	Includes
Free	$0 per user/mo	limited credits
Basic	$49 per user/mo, annual	more credits, intent
Professional	$79 per user/mo, annual	dialer, advanced reports
Organization	$119 per user/mo, annual (min 3)	SSO, advanced security