Lavender

AI email coach that scores cold emails 0-100 and rewrites them to lift reply rates.

★★★★★4.8 on G2 (1,900+ reviews)

Visit Lavender Compare with Salesgear

Overview

Lavender is a Chrome extension that scores every email as you write it, subject line, length, reading level, personalization, tone, CTA, then offers AI rewrites to raise the grade. It layers in social data for rapport-building context, mobile preview, email verification, and spam-risk checks. Popular with individual SDRs and AEs inside Gmail and Outlook, and increasingly used team-wide for shared coaching analytics.

Best for: Ideal for SDRs, AEs, and teams living in Gmail or Outlook who want higher-scoring emails without leaving their existing sequencer.

Key features

Real-time 0-100 email scoring as you type

AI rewrite suggestions for subject, tone, and CTA

Social and company data sidebar for personalization

Mobile preview and email verification

Spam Stopper deliverability checks

Lavender Anywhere: coaching in LinkedIn, Docs, any text field

Team analytics and shared templates

Sequencer integrations: Outreach, Salesloft, Apollo, HubSpot

Pricing

Plan	Price	Includes
Free	$0 per user/mo	5 emails/mo
Starter	$29 per user/mo	unlimited coaching, AI writer
Individual Pro	$49 per user/mo	advanced personalization
Teams	$69 per user/mo	team analytics, shared templates

Pricing changes often. Verify current pricing on the vendor site before you buy.

Lavender demo

Pros and cons

Pros

Widely used, 50,000+ sales pros, with a large benchmark dataset behind its scoring
Deep sequencer integrations rather than a standalone silo
Fast to adopt as a lightweight extension