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Lead Intelligence & Intent Data

RB2B

Person-level US website visitor identification pushed straight to Slack.

★★★★★4.5 on G2 (283+ reviews)

Overview

RB2B identifies individual US website visitors at the person level and matches them to LinkedIn profiles, then delivers each match to Slack with name, title, company, and the pages they viewed. It went viral for its free tier and simple promise: see exactly who is on your site, not just the company. Coverage is US-only and credit-based, and it deliberately stays a lightweight signal source rather than a full enrichment or outreach suite.

Best for: Worth adopting if you are a US-focused SMB that wants person-level visitor signals with essentially zero setup overhead.

Key features

Person-level US visitor identification
LinkedIn profile matching
Real-time Slack notifications with page context
Business email resolution on higher tiers
Credit-based visitor resolution
CRM and webhook push
Lightweight tracking pixel deployment

Pricing

PlanPriceIncludes
Free$0
150 credits/mo
person-level IDs to Slack
Starter$79
per month
300 credits, LinkedIn URLs
Pro$149
per month
600 credits, business emails

Pricing changes often. Verify current pricing on the vendor site before you buy.

Pros and cons

Pros

  • True person-level identification, not just company
  • Generous free tier and dead-simple setup
  • Instant Slack alerts with page-view context

Cons

  • US-only coverage
  • Credit-based pricing burns fast on high traffic
  • No built-in enrichment or outreach

Integrations

SlackHubSpotSalesforceZapierWebhooks

Top RB2B alternatives

Links

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Reviewed July 2026. Data compiled from public sources; ratings via G2.