G2 Buyer Intent
In-market signals from buyers actively researching software on G2.
Overview
G2 Buyer Intent reveals which companies are researching your category, viewing your profile, and comparing you to competitors on G2, one of the highest-intent moments in the B2B buying cycle. Because people on G2 are actively evaluating software, the signals are strong and bottom-funnel. It is sold as part of G2 Marketing Solutions and feeds sales, marketing, and CS teams the accounts most ready to buy, though coverage is limited to G2's own traffic.
Best for: Software vendors chasing bottom-funnel intent from buyers actively researching their category on G2.
Key features
Pricing
| Plan | Price | Includes |
|---|---|---|
| Marketing Solutions | Custom annual, sales-quoted (from ~$25K/yr) | buyer intent, profile, tracking |
Pricing changes often. Verify current pricing on the vendor site before you buy.
Pros and cons
Pros
- Very high-intent, bottom-funnel signals
- Competitor-comparison and alternatives context
- Feeds directly into ABM and CRM stacks
Cons
- Coverage limited to buyers who research on G2
- High starting price, annual contracts only
- Requires careful ICP list setup to be useful
Integrations
Salesforce
HubSpot
Marketo
6sense
Demandbase
Salesloft
LinkedIn
SlackTop G2 Buyer Intent alternatives
Links
Comparing G2 Buyer Intent with Salesgear?
Salesgear bundles verified data, a 95% mobile dialer, and AI research in one seat.
See how Salesgear comparesReviewed July 2026. Data compiled from public sources; ratings via G2.