Prospecting

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Cover card on LinkedIn Sales Navigator showing the 90-day job change filter, that it contains no email addresses, and a 20 minute weekly alert routine.

LinkedIn Outreach

How to Use LinkedIn Sales Navigator (Filters, Exports and the ToS Line)

Premsanth Rajamani • 11 min read

Cover card on outbound sales stack design showing $320 to $760 per rep monthly cost, seven stack layers, and a 100-record data provider test.

The Outbound Sales Tech Stack: 7 Layers, and What It Really Costs

Premsanth Rajamani • 14 min read

Cover card on B2B intent data accuracy showing that signals are measured at company level, that first-party data is the strongest signal, and that two signals should precede outreach.

Why B2B Intent Data Is Wrong More Often Than You Think

Premsanth Rajamani • 14 min read

Cover card on AI prospect research showing 25 to 30 percent annual contact data decay, a three-layer grounded architecture, and a five-prospect live vendor test.

Why AI Prospect Research Gets It Wrong (And What Grounded Research Looks Like)

Premsanth Rajamani • 17 min read

12 Buying Signals Examples That Show a Buyer Is Ready to Talk

Premsanth Rajamani • 29 min read

Featured image- Email Sequence

A Step-by-step Guide to ‘Creating an Email Sequence’ for SDRs [with examples]

Premsanth Rajamani • 16 min read

Featured Image-LinkedIn outreach

LinkedIn Outreach

A Comprehensive Guide to LinkedIn Outreach Strategy

Premsanth Rajamani • 7 min read

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8 Cold Calling Techniques That Really Work for an SDR

Premsanth Rajamani • 10 min read

Featured image- sales prospecting techniques

7 Best Sales Prospecting Techniques for SDRs

Lakshmi Badrinarayanan • 17 min read