Lusha Pricing (2026): Plans, Credits, and the Phone-Credit Trap

Premsanth July 7, 2026 • 13 min read

Lusha pricing 2026: plans and the 10x phone-credit trap

Lusha pricing looks simple on the surface: a free plan, three self-serve tiers, and a custom enterprise plan. The complexity hides in the credit system. One email costs 1 credit, but one phone number costs 10, which means the “600 credits per month” on the Pro plan translates to just 60 phone numbers if you prospect by phone. That single detail changes the math for almost every buyer, and it is the detail most pricing pages gloss over.

This guide breaks down every Lusha plan, explains exactly how credits burn, reveals what enterprise buyers actually pay on the Scale plan (spoiler: the median contract is $15,800 per year), and helps you decide whether Lusha fits your team or whether an alternative makes more sense.

TL;DR on Lusha pricing:

Five plans: Free ($0), Starter ($37.45/mo annual), Pro ($52.45/mo annual), Premium ($299.95/mo annual), and Scale (custom, typically $10,000 to $25,000 per year)
Annual billing saves roughly 25 percent, but unused annual credits are forfeited at year end
The phone-credit trap: emails cost 1 credit, phone numbers cost 10, so credit counts overstate phone capacity by 10x
Scale contracts have a median value of $15,800 per year according to Vendr transaction data

How Much Does Lusha Cost?

Here is the full Lusha pricing table as of 2026, verified against lusha.com/pricing:

Plan	Annual billing (per month)	Monthly billing	Credits per month	Seats
Free	$0	$0	40	1
Starter	$37.45	$49.90	~400	1
Pro	$52.45	$69.90	~600	2
Premium	$299.95	$399.90	~3,400	5
Scale	Custom	Custom	Custom	Custom

A few things to know before reading further:

Annual billing saves about 25 percent on Starter, Pro, and Premium. On Premium, that is the difference between $399.90 and $299.95 per month, or roughly $1,200 per year. The tradeoff: annual plans deliver all credits upfront, and anything unused at renewal is gone. No rollover, no refund.

Pro and Premium include credit sliders. Pro starts at roughly 600 credits per month and scales up (to about 24,000 credits per year at $174.95 per month annual). Premium starts around 3,400 credits per month and scales to roughly 98,400 credits per year at $659.95 per month annual. The base prices in the table are entry points, not ceilings.

Teams larger than 5 users cannot self-serve. Once you need a sixth seat, Lusha routes you to its sales team and the Scale plan, which is where pricing stops being transparent. More on that below.

Lusha Plans Explained

Free Plan: 40 Credits to Test the Data

The Free plan gives you 40 credits per month for a single user, plus the browser extension, basic prospecting filters, and CRM integrations. Forty credits sounds workable until you apply the credit math: that is 40 emails, or exactly 4 phone numbers, or some mix in between.

The Free plan is genuinely useful for one thing: testing Lusha’s data quality against your specific market before you pay. Run 30 to 40 lookups on real prospects from your target accounts and check the hit rate and accuracy. If Lusha performs well on your niche, upgrade. If coverage is thin, you found out for free.

Starter: $37.45/Month for Solo Prospectors

Starter is the entry paid tier at $37.45 per user per month on annual billing ($49.90 monthly). You get roughly 400 credits per month (4,800 per year on annual plans), one seat, and additions like contact and company lookalikes, bulk enrichment, and basic buying intent topics.

The math works for email-first outreach: 400 credits is 400 emails per month, or about 20 per working day. It falls apart for phone outreach, where 400 credits buys only 40 numbers per month.

Starter fits solo founders, freelance recruiters, and one-person sales operations running email-heavy prospecting at moderate volume. It does not fit anyone who needs API access (that starts at Pro) or a second teammate.

Pro: $52.45/Month, the First Team Plan

Pro costs $52.45 per user per month annual ($69.90 monthly) and starts at roughly 600 credits per month with two seats included. The credit slider lets you scale toward 24,000 credits per year if you need more volume.

Pro’s real value is unlocking API access and a second seat, which makes it the first tier that supports programmatic CRM enrichment alongside manual prospecting. Per-credit cost on Pro is marginally better than Premium, which surprises most buyers who assume bigger plans always mean cheaper credits.

The limits: two seats maximum, capped buying intent topics, and CSV enrichment row limits that make large list processing tedious.

Premium: $299.95/Month for Small Teams at Volume

Premium jumps to $299.95 per user-bundle per month annual ($399.90 monthly), with roughly 3,400 credits per month and five seats included. The credit slider extends to nearly 100,000 credits per year for heavier usage. Premium adds larger CSV enrichment limits, advanced analytics, and more intent data.

Premium is where most small teams land once they outgrow Pro, and the 25 percent annual discount is meaningful at this price point: over $1,000 per year in savings. But it also concentrates risk. You are committing roughly $3,600 per year to a use-it-or-lose-it credit pool, so forecast your actual usage honestly before signing.

Scale: Custom Pricing, Real Money

Scale is Lusha’s enterprise tier: custom credit volumes, single sign-on, per-user credit limits, dedicated success management, higher API rate limits, and expanded intent topics. Pricing requires a sales conversation and an annual contract.

Lusha markets Scale with “50 percent or more off the price per credit,” which is true at high volumes but only relevant if you consume well over 100,000 credits per year. The real question is what Scale actually costs, and we cover that in its own section below because the numbers deserve attention.

How Lusha Credits Work (and Why They Mislead)

The credit system is the single most important thing to understand about Lusha pricing, and it is where most buyers miscalculate.

The core rates:

Revealing a verified email: 1 credit
Revealing a phone number: 10 credits

That 10x multiplier is recent. Phone reveals cost 5 credits under earlier pricing, and the 2026 increase to 10 credits doubled the effective price of phone data overnight for the same subscription cost.

The Phone-Credit Trap in Practice

Here is what plan credit counts really mean depending on how you prospect:

Plan	Credits/mo	If all emails	If all phone numbers	Full reveals (email + phone)
Free	40	40 emails	4 numbers	3 contacts
Starter	~400	400 emails	40 numbers	~36 contacts
Pro	~600	600 emails	60 numbers	~54 contacts
Premium	~3,400	3,400 emails	340 numbers	~309 contacts

A full contact reveal (one email plus one phone number) costs 11 credits. On the base Pro plan, that is roughly 54 complete contacts per month. For an SDR whose job is cold calling 50 or more prospects a day, a month of Pro credits covers about one day of work.

This is the trap: Lusha’s plan pages advertise credit counts that sound generous, but the number that matters is credits divided by your actual usage mix. A phone-heavy team should mentally divide every advertised credit figure by 10.

Credits Also Feed Other Features

Since Lusha unified its credit pool, credits cover more than data reveals. Lusha Conversations (call recording with AI insights) consumes 8 credits per recorded call, and workflow automations and signals draw from the same pool. A rep recording 50 calls a month burns 400 credits on recordings alone, which on Starter would consume the entire monthly allocation before a single contact reveal.

Rollover Rules: Monthly vs Annual

Monthly plans: unused credits roll over and accumulate up to 2x your monthly limit. Use 100 of your 600 Pro credits this month and you carry 500 into next month, capped at 1,200 total.
Annual plans: all credits arrive upfront, and whatever remains unused at the end of the annual cycle is forfeited entirely.

This creates a real decision. Annual billing saves 25 percent, but monthly billing’s rollover can be worth more than the discount for teams with seasonal or inconsistent prospecting volume.

Bulk Enrichment Caps

Bulk operations are throttled by plan. CSV enrichment is limited to roughly 25 rows on the Free plan, a few hundred rows per file on Pro and Premium (around 300 and 500 respectively), and up to 10,000 on Scale. If you need to enrich a 5,000-contact list on Pro, you are splitting it into more than 15 separate uploads. Users on lower tiers also report batch caps of around 25 contacts on certain bulk actions, which is a recurring complaint in reviews. For teams processing large lists regularly, this is a meaningful productivity tax that pushes you toward Scale.

The Real Cost of Lusha Scale

Lusha does not publish Scale pricing, but procurement data does. According to Vendr’s marketplace data, the median Lusha contract value is $15,800 per year across 132 recorded transactions. Negotiated Scale deals typically land between $10,000 and $25,000 per year depending on seat count and credit volume.

A few practical notes for anyone heading into a Scale negotiation:

Discounts are standard. Buyers report meaningful negotiated savings off initial quotes, often in the 25 to 35 percent range. Never accept the first number.

Watch renewal escalation. Renewal price increases of 8 to 15 percent are commonly reported across G2 and Reddit reviews. Negotiate a renewal cap into the initial contract, not at renewal time when your workflows already depend on the tool.

Price per credit is the lever. Scale advertises 50 percent or more off per-credit pricing. Anchor your negotiation on total credits and cost per credit rather than seats, since credits are what you actually consume.

Know your walk-away math. At the $15,800 median, Lusha Scale sits well below typical ZoomInfo contracts ($15,000 to $45,000 per year is the commonly cited range) but far above self-serve tools. If your volume does not clearly exceed what Premium’s top slider setting covers (roughly 98,400 credits per year at about $7,900 annually), you may not need Scale at all.

Lusha Data Accuracy: The Honest Caveat

Lusha built its reputation on phone numbers, particularly direct dials sourced through its community data model, and it holds a strong 4.3 rating on G2 with over 280,000 teams using the product. Reviewers consistently praise the LinkedIn extension experience and direct-dial quality in core markets.

The honest caveats, drawn from third-party testing and review patterns:

Regional variance is real. Independent testing has measured phone accuracy around 62 to 68 percent overall, and users report mobile accuracy closer to 60 to 65 percent outside Lusha’s strongest regions (North America and parts of Europe). If your prospects are in APAC, LATAM, or other broader markets, test before committing.
Coverage is not accuracy. Lusha’s accuracy claims apply to the data it returns, but hit rates matter too. One March 2026 test of 300 B2B contacts found emails returned for only about a third of lookups, with the found emails being largely deliverable. You still burn time (and sometimes credits on partial reveals) on contacts that return nothing.
Trustpilot skews lower than G2. Recurring complaint themes include fast credit burn, billing and auto-renewal friction, and data staleness on smaller companies. The gap between G2 and Trustpilot sentiment usually reflects the gap between happy daily users and frustrated billing-cycle experiences, and both are real.

Practical takeaway: budget for roughly 85 percent usable data rather than the headline accuracy figure. That adjustment raises your effective cost per usable contact by about 15 percent, which matters when comparing Lusha against alternatives on price.

Is Lusha Worth It? Who It Fits

Lusha earns its price for a specific profile:

Good fit:

Solo founders, recruiters, and SDRs who prospect primarily on LinkedIn and want one-click contact reveals via the extension
Email-first outreach at moderate volume, where the 1-credit email rate keeps costs sane
Small teams (1 to 5 people) in Lusha’s strong regions who value direct dials and can live within credit limits
Anyone who wants a genuinely free way to test B2B data quality before paying

Poor fit:

Phone-heavy outbound teams. At 10 credits per number, an SDR needing 200 full reveals a month requires 2,200 credits, nearly four Pro plans’ worth
High-volume list enrichment. CSV caps and batch limits make large-list processing painful below Scale
Teams prospecting mainly outside North America and Western Europe, where accuracy drops
Budget-conscious teams that ration credits. If your reps hesitate before revealing a contact, the pricing model is taxing productivity

If you recognize your team in the second list, the alternatives below deserve a look before you commit to an annual contract.

Lusha vs Alternatives

A neutral snapshot of how Lusha compares to the main options buyers cross-shop:

Lusha vs ZoomInfo. ZoomInfo is the enterprise incumbent: a larger database, deeper org charts and intent data, and pricing to match at roughly $15,000 to $45,000 per year with no self-serve tier. Choose ZoomInfo if you need enterprise-grade coverage, technographics, and workflows and have the budget. Choose Lusha if you want self-serve entry pricing and a lighter tool. See our full ZoomInfo pricing breakdown for the contract details.

Lusha vs Apollo. Apollo bundles a large contact database with sequencing, a dialer, and outreach automation at $0 to $149 per user per month. Its free tier is more generous than Lusha’s, and email-focused teams generally get more volume per dollar. Lusha’s edge is direct-dial quality in its core regions and a cleaner extension experience. Apollo’s phone data draws more mixed reviews.

Lusha vs Salesgear. Salesgear takes the opposite pricing philosophy: a free tier, paid plans from $49 to $199 per month, every feature included on every plan, and no annual lock-in. Salesgear reports 95 percent direct-dial accuracy on its phone data. The contrast with Lusha is straightforward: simpler pricing with no credit-multiplier surprises, and stronger dial coverage for phone-first teams, versus Lusha’s broader brand recognition and larger review footprint. For teams burned by the 10-credit phone rate, it is worth a comparison.

Lusha vs Cognism. Cognism specializes in phone-verified mobile numbers (its Diamond Data) and European compliance coverage, at enterprise pricing typically between $15,000 and $30,000 per year. It is the strongest option for EMEA-focused, phone-heavy teams with budget, but there is no self-serve entry point.

The pattern: Lusha wins on ease of entry and LinkedIn workflow. It loses ground when phone volume rises, when lists get large, or when prospecting moves outside its core regions. Match the tool to your usage mix, not to the sticker price.

Lusha Pricing FAQ

How much is Lusha per month?

Lusha costs $0 on the Free plan, $37.45 per month for Starter, $52.45 for Pro, and $299.95 for Premium on annual billing. Monthly billing runs $49.90, $69.90, and $399.90 respectively. The Scale plan is custom-priced, with a median contract of $15,800 per year according to Vendr data.

How do Lusha credits work?

Every data reveal consumes credits: 1 credit per email address and 10 credits per phone number. Credits also power call recordings (8 per call) and workflow automations. Monthly plans roll unused credits over up to 2x the monthly cap. Annual plans grant all credits upfront and forfeit anything unused at year end.

Is Lusha data accurate?

Lusha holds a 4.3 rating on G2 and performs well on direct dials in North America and Western Europe. Third-party tests place phone accuracy around 62 to 68 percent overall, and mobile accuracy drops to roughly 60 to 65 percent in broader international markets. Test the Free plan on your specific target market before buying.

Does Lusha have a free plan?

Yes. The Free plan includes 40 credits per month for one user, plus the browser extension and CRM integrations. That equals 40 email reveals or 4 phone reveals per month, enough to evaluate data quality but not to run real outbound.

What are cheaper Lusha alternatives?

Apollo offers a more generous free tier and bundled outreach from $0 to $149 per user per month. Salesgear runs $49 to $199 per month with all features on every plan and no annual lock. Both avoid Lusha’s 10-credit phone multiplier, which is the main cost driver for phone-heavy teams.

Can I cancel Lusha anytime?

Monthly plans can be canceled anytime, effective at the end of the billing cycle, with credits remaining available until then. Annual contracts obligate you for the full term. All plans auto-renew by default, so calendar your renewal date.

Sources

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Written by Premsanth

Prem is a B2B sales technology founder passionate about helping teams build better outbound systems. His writing explores AI-powered prospecting, hyper-personalization, cold email, deliverability, and the future of outbound sales.